Local Search

Local search marketing is currently the number one way for businesses with local markets to promote their products and services. Right now it's more important to be on local search then it is even to have a website. Let me say it one more time; If your business isn't on local search you are already losing A LOT of customers!

Google Takes Over Local Search

Several years ago, local search marketing was dominated by directory sites. If you wanted to be found by people in your local area, you had to pay for a good spot on a directory site. Google saw the opportunity to make local search easier and give better search results to searchers. Google is giving away web pages to some 17 million businesses and helping them get better visibility in their local markets through Google Local. Yahoo and Bing joined the local search market shortly thereafter.

Local Search allows businesses to promote their offerings to just their local market. It allows customers to post reviews to give your business more credibility. And it allows you to put pictures up and talk about your services and specials. Almost every business can benefit from local search.

Keeping a Professional Image on Local Search

One of the most important things to do on local search is not look like you don't know what you're doing. Credibility in business comes in several forms, but most business owners think that as long as they look professional doing the work people hire them for, that that's enough. It's really not. If people come to your local search page and it looks like you don't know how to promote your business, you don't look as professional as the guy that doesn't do as good of work, but knows how to promote his business. We can help you look professional on local search.

Making Local Search Pay

Just having your information on local search is not enough; Ideally, you want them so make contact with you right then and there, whether by phone, through email, or through an online request or response form on your website. A good sales funnel will lead people all the way through until they make contact with you by whichever means is most convenient for them.

Making It Easy

The whole point of marketing is to lead a prospect to the point of sale. Our job is to make it as easy as possible for a prospect to get to the sale. You may think you don't need an online request form, because you don't know how many sales you lose by not having one. You may not think you need to set up a way for visitors to your website to get in touch with you without talking to you on the phone, because you don't know how many people are at your site ready to buy, but you're not open, or answering, or are otherwise unavailable to them in a way that is convenient for them.