Can Social Marketing Make You Money?

Social Media is the latest rage among internet marketers, and it's a great way to connect with your customers or clients and build customer loyalty when used properly. But most businesses are struggling to get rusults with social websites that affect their bottom line, and bring in more revenue. That's where we come in.

Making Social Media More Than A Gimmick

Social media sites like FaceBook, Twitter, LinkedIn, (yes even) MySpace, and many, many, others can be powerful tools to build an online community of "followers" that you can communicate with, get feedback from, and keep informed about your latest developments. It really can be more than just an "everyone else is doing this" kind of marketing tool, and it really can have a significant impact on your business.

One Fort Wayne tobacco shop uses facebook along with their email list to let customers know about special promotions they're offering. Fort Wayne's Famous Coney Island uses facebook to keep in touch with over 20,000 hot dog fans from all over the country. Both of these businesses are "small businesses" who have used facebook to bring in more customers.

The Haves and the Have Nots

The bible says, "A man that hath friends must show himself friendly", so if it's Facebook friends you want you need to ask yourself, "Why would anyone want to "follow me" on Facebook or Twitter or anywhere else?" Here are some possible answers:

  • They get free stuff
  • They get discounts
  • They get coupons

Those are the easy ones that everyone thinks of right off the bat, but here's a few more you may not have considered:

  • They're the first to know about something
  • They feel a part of a community
  • They stand behind a cause
  • They get some kind of social status for it
  • They can identify with what you stand for
  • They want to identify with your success

The Value In the Process Moves Them Through The Process

Many times I get asked how to get prospects to move themselves through a sales process. Or how to get people to the point that they know enough that they're ready to buy before they get in touch with someone in customer service. My answer is always the same. "The value in the process moves them through the process." Why are you reading this right now? Because there's value in what you're reading. Because you can see how this information can be a benefit to your organization. Because you want the results that you can get by putting this information into practice. Whether you hire Insight or not, this information will work for you. We're not trying to keep everyone but the people that hire us from being successful. We want everyone everywhere to get to the place that they can do what they do best, and afford to pay us to do the work that we do best.

When you incentivize people to do what you want them to do, they're much more likely to do it. You pay employees, pay your contractors, give awards to people who go above and beyond, give gifts to people you like, offer free stuff to get people to buy, and lots more. What can you do to get people to like you on Facebook? What would you give for them to follow you on Twitter? What could you do for the people that will drop everything and come into your store when you're having a slow sales day? What would you offer your customers if it would get you booked full for the next month? What kind of incentive can you give to them to get them to do what you want them to do? These are the questions we're going to ask you when we sit down with you to build your marketing campaign. Be thinking about them and have your answers written down and ready so that we can put together the campaign that will help you reach your marketing goals.